Media Information

For media enquiries please contact:

Alison McCormick   / 00353 86 053 4028

Web and Print resolution photographs (117mb) of the Brian Boru Millennium Crown with close ups on it’s components are available at

Smartphone images from our event are available at and using #MillenniumCrown

More about Jewels for Cures:

Jewels for Cures ( is an Irish non-profit organisation run by voluntary directors who take no remuneration or expenses, and is managed wholly by volunteers. All donations received go directly to Cancer Clinical Research Trust (CCRT,, which is a registered charity that supports a cancer research programme throughout many leading Dublin-based institutions.

 Press Release Archive


Brian Boru Millennium Crown to be Displayed at the RDS Horse Show

TV Personality Miriam O’Callaghan will launch the Crown, and spectators are invited to become part of this special piece of Irish history by donating funds for cancer research

Dublin, Ireland: 5 August 2014 – Jewels for Cures (JFC), an Irish non-profit organisation raising funds for cancer research (whose Directors take no remuneration or expenses), today announced that the Brian Boru Millennium Crown will be displayed in the RDS Library for the duration of the Dublin Horse Show, taking place August 6-10th.  As a unique piece of Irish history, the Crown will delight spectators while also raising awareness and vital funds for cancer research. Miriam O’Callaghan will launch the Crown at the RDS in the morning of Wednesday 6th August at 11.30am . Also in attendance will be Prof. John Crown, Mrs. Alison McCormick and The Rt. Hon. the Lord Inchiquin The O’Briain, 32nd direct descendant of Brian Boru.

The Crown commemorates Ireland’s High King Brian Boru, victor of the Battle of Clontarf, who was slain in the aftermath of the battle on Good Friday, 1014. With the help of a former director of the National Museum of Ireland, Alison and her committee oversaw the design and production process of the Brian Boru Millennium Crown. JFC commissioned Sé O’Donoghue and Da Capo Goldsmiths to design and manufacture the crown for the millennium. The crown has been made and gold particles donated by the Irish people and Nobility  including The Rt. Hon. the Lord Inchiquin The O’Briain, Sir Michael Smurfit and His Serene Highness Prince Albert of Monaco have been incorporated into it. The inspiration for the Brian Boru Millennium Crown came when Alison McCormick, Director of JFC, overcame her own battle with breast cancer.

“After winning my own battle with cancer the crown was the perfect way to unite Irish people around the globe to commemorate the 1,000th anniversary of Brian Boru,” said Alison.  “With a donation, Irish people from home and abroad can become part of the history of an artefact that will be remembered for the next thousand years. The foundation hopes to raise €100,000, all of which will go directly to cancer research. Help break the cancer chainand get involved in this historical event and unique fundraising initiative”.

As an alternative to conventional fundraising, Alison decided to ask people for unwanted gold to build the crown. The crown was on display at Dublin Castle for 6 weeks following its unveiling in April 2014 and will continue to be displayed at various locations. The goal is to raise needed funds for cancer research, with the intention to eventually donate the Crown to the Irish people.

A Descendancy Scroll will accompany the Crown as it travels around the world. This vellum scroll will be kept forever as a memorial for our descendants, and individuals now have the opportunity to be a part of it by donating to cancer research. For a minimum of €100, a person’s name will be added to the Descendancy Scroll and they will be asked to email an A4 biography to be kept with the historic scroll as a legacy for their descendants.

Learn more about Jewels For Cures at